In the ever-evolving world of home renovation, staying ahead of trends is crucial for both homeowners and contractors. As we move further into 2025, distinct patterns are emerging in how people are choosing to transform their living spaces.
According to recent data from the Joint Center for Housing Studies at Harvard University, homeowners spent an impressive $472 billion on home renovations in Q3 of 2024, with projections indicating this will increase by $5 billion by Q3 of 2025. This significant investment demonstrates the continued importance people place on creating ideal living environments.
Our research shows that bathrooms and kitchens remain the most common spaces homeowners plan to renovate this year. However, there’s a notable shift in preferences across generations. While Generation Z prioritizes comfortable living spaces, Generation X and baby boomers are increasingly focusing on outdoor improvements, with 33% and 23% respectively ranking deck, porch, or patio renovations high on their list.
When it comes to specific projects, flooring replacements, cosmetic upgrades, and fresh paint are leading the way as the most common home improvement undertakings planned for 2025. This aligns with the growing emphasis on both aesthetics and functionality in modern homes.
At Golden Branch Homes, we understand these evolving preferences and stand ready to help you navigate the latest trends while ensuring your renovation meets your unique needs. Whether you’re considering a bathroom overhaul, kitchen transformation, or adding that perfect outdoor space, our experienced team can bring your vision to life with the quality craftsmanship that has defined our work since 2004.
Sources:
- Joint Center for Housing Studies (JCHS) of Harvard University, 2025 Report
- This Old House Home Renovation Trends and Tips 2025 (https://www.thisoldhouse.com/home-finances/reviews/home-renovation-trends)
- Houzz U.S. Home Renovation Study 2025

